Relax, It’s a Classic: Good For Sunday’s CBC and BodyBreak Campaigns

Some campaigns come together after months of prep. Others happen in a flash, fueled by energy and instinct. The recent shoot I did for Good For Sunday — celebrating their collaboration with the CBC and the launch of the BodyBreak collection — was exactly that, pulled off over just two fast-paced days.

For Canadians who grew up in the ’80s and ’90s, BodyBreak is etched into memory. Hal Johnson and Joanne McLeod’s cheerful reminders to “keep fit and have fun” were everywhere — tucked between Saturday morning cartoons, hockey broadcasts, and family sitcoms. Their message was simple but powerful: move your body, eat well, and make space for everyone.

That’s why this collaboration feels bigger than clothing. By translating BodyBreak into a line of Canadian-made loungewear, Good For Sunday isn’t just designing for comfort — they’re reimagining a shared cultural touchstone. The CBC partnership is another nod to Canadian heritage, adding a layer of cultural pride to the brand’s story.

On set, the challenge of such a quick turnaround only amplified the excitement. Over those two days, our dream team crew came together seamlessly — styling, lighting, talent, everyone moving in sync. That collaborative energy brought the exact spirit the campaign needed: relaxed, fun, and rooted in community.

For me, this shoot was about more than clothes. It was about capturing a piece of Canadian culture — past and present — and showing how it still resonates today. The result is a campaign that feels as comfortable as the loungewear itself, and just as iconic.

Client: Good For Sunday

1st Assistant: Andrew Fleming

2nd Assistant: Jordan Harvey

Digi+Light Tech: Josh Hotz

Gear Rental: Album Equipment

Special thanks to the wonderful people from BodyBreak and CBC